As Metro’s North Hollywood to Pasadena Bus Rapid Transit approaches the start of construction, TERA has reiterated its consistent request dating back to 2021 that Metro provide access to its Business Interruption Fund for construction-impacted Eagle Rock small businesses.
Please consider reinforcing TERA’s request by contacting the Metro Board to demand that Metro make its existing Business Interruption Fund accessible to Eagle Rock small businesses along the North Hollywood to Pasadena BRT project area.
Recognizing that Eagle Rock’s unique small businesses are at the core of what makes our community a special place to live, work, and spend time in, TERA’s Happening in Eagle Rock initiative seeks to promote Eagle Rock as a vibrant commercial community and destination.
Honoring past TERA President, Greg Merideth, Happening in Eagle Rock takes its name from an anonymous social media account that Greg ran from 2021 until his passing in 2024 in order to promote local businesses and local activities in the wake of the COVID-19 pandemic.
Addressing Vacancy and Turnover: Longstanding vacancies and high turnover in select properties within our commercial districts hold back our community from being a premiere destination for goods, services, food, and entertainment. Just as TERA worked diligently to help restore the then-vacant Eagle Theatre and bring Vidiots to Eagle Rock, TERA is focused on working collaboratively to fill vacancies large and small within Eagle Rock.
Promoting a Mix of Business Types: Commercial districts best serve their local community when they provide a mix of services, shops, restaurants, and entertainment. By working collaboratively as a community and with property owners, TERA seeks to meet our community’s needs locally and avoid oversaturation of individual business types.
Supporting Existing Small Businesses: One of the things that makes the Eagle Rock community so special is our mix of family-owned legacy businesses that have served our community with care and compassion for decades, alongside passionate and creative young entrepreneurs who have chosen Eagle Rock to open their new businesses. The TERA newsletter’s Local Business Spotlight series promotes Eagle Rock businesses by telling their story. Additionally, TERA is working to develop a kit that helps to demystify some of the common code and regulatory challenges that small business owners face.
Facilitating Local Events in Eagle Rock From 1999 until 2018, Eagle Rock hosted the Eagle Rock Music Festival, a unique outdoor festival that activated Downtown Eagle Rock and featured local musicians. TERA is working to identify opportunities to host local events in Eagle Rock that bring our community together and bring customers to our local businesses.
Getting involved with Happening in Eagle Rock: Please let us know if you are interested in getting involved in the Happening in Eagle Rock initiative!
Upcoming Events: Happening in Eagle Rock Regular Meeting Tuesday, September 8th, 6pm-7pm RSVP for location
Recent Events: Happening in Eagle Rock Vacancy Walk Audit Tuesday, October 21, 6pm-9pm Location: Yellow Paper Burger
As part of TERA’s Happening in Eagle Rock initiative, TERA regularly spotlights local small businesses. Know a local business that is interested in being spotlighted? Let us know!
Vidiots is finally opening this month after years of work to restore Eagle Rock’s historic Eagle Theatre! And the Vidiots video rental store opens today!
TERA took a sneak peak at the new video store, movie theater, and community space that Eagle Rock worked so hard to make happen:
With Vidiots open, there is no better time to support this amazing local theater with an annual membership. Vidiots memberships start at $100 for the entire year and include with great perks:
Exclusive members-only screenings
Access to members-only event pre-sales to ensure you don’t miss the most popular movies
Discounts on all regular screenings
Extended rentals and no late fees at the Vidiots rental store
Free popcorn!
It’s so exciting to have this amazing arts non-profit right here in our community. We hope you’ll join us in welcoming Vidiots to Eagle Rock by becoming an annual member:
To our members and the Eagle Rock community, TERA officially endorses the Beautiful Boulevard plan to make BRT on Colorado Blvd work for all members of our community. We also believe there must be funding support for our businesses impacted by the project’s construction and a plan to deter potential cut-through traffic in the neighborhood. You can read our full statement here:
The Eagle Rock Association wholeheartedly supports the Vidiots Foundation’s application for a conditional use permit for the use and sale of alcohol in conjunction with the proposed renovation of the Eagle Theatre at 4884 N. Eagle Rock Boulevard. TERA believes this proposed development is a critical component of the renovation and re-imagining of Eagle Rock Boulevard.
L.A. Metro has launched the Transit Oriented Communities Small Business Loan Recovery Program to provide businesses near transit with up to $20,000 in loan funds to cover operating expenses. Eligible Los Angeles County small businesses located within a ¼-mile of a Major Transit Stop — in Eagle Rock, the only qualifying stop is the intersection of Eagle Rock and Colorado Boulevards. Loan applications will be accepted from Thursday, June 4, 2020, at 12 PM to Thursday, June 11, 2020, at 5 PM.
Mayor Garcetti recently launched L.A. Al Fresco, a new program to temporarily provide expanded outdoor dining opportunities for restaurants as dine-in services are allowed but with limits on capacity. L.A. Al Fresco aims to help businesses reopen while allowing customers and employees to maintain the physical distance recommended by public health officials by temporarily relaxing the rules that regulate outdoor dining. This will enable restaurants to expand their potential service despite limited indoor space.
The City is offering streamlined, immediate approval for eligible restaurants to provide outdoor dining in the following areas:
The City is also collecting expressions of interest from restaurants, groups of restaurants or entities such as Business Improvement Districts (BIDs), Business Associations, and Chambers of Commerce to potentially expand the program to the following outdoor areas at a later date:
Street Parking Spaces (Parklets)
Partial and Full Street Closures
Please also contact TERA if you are interested in utilizing parklets or partial/full street closures and we will work with you to support your request.
One of the charms of Eagle Rock is its variety of small, local businesses. It’s hard for small businesses to compete with the big guys, especially now, as holiday shopping (and dining) season arrives. Small Business Saturday is a way to reconnect with and support our small, local businesses. Come show your support by participating in the 7th Annual WE HEART EAGLE ROCK on November 25, 2017. Visit the Facebook page for more information.
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Mayor Garcetti recently launched 