Categories
Local Small Business

Local Business Spotlight: Relentless Brewing and Spirits

Relentless Brewing and Spirits opened in the heart of Downtown Eagle Rock on the north side of Colorado at Caspar Avenue in 2019, and quickly became a local favorite for its exceptional menu, unique craft beers (brewed by co-owner James Hess at Relentless’ brewery in Temecula), signature cocktails, and lively indoor/outdoor space.

We caught up with Relentless’ tireless and welcoming co-owner, Doris Hess, to learn more about what has made Relentless such a central part of Eagle Rock:


What is the story behind Relentless?

Our journey began as a brewery in Temecula. In 2013, we relocated our family from LA to Temecula and established our brewery in 2016. Throughout the process, we observed the burgeoning competition in Temecula, with six new breweries opening during our construction phase. Recognizing this, we made the strategic choice to diversify beyond Temecula. Exploring opportunities, we set our sights on San Diego, OC, and LA to create a bar and dining experience – and ended up with our Relentless Brewing and Spirits in Eagle Rock.


What made you want to open a tap room and restaurant in Eagle Rock?

While searching for bar locations, we found the ideal spot in Eagle Rock. Its charm instantly captivated us. The neighborhood’s inviting vibe, combined with my familiarity from growing up in La Crescenta, made it even more appealing. Recognizing the need, I realized the area lacked a cocktail bar with eclectic Asian-inspired cuisine to reflect its diverse community.


What’s the inspiration behind Relentless’ menu?

Relentless offers inventive twists from many Asian cultures such as Filipino, Korean, Japanese, Hawaiian, and Thai classics with a Southern Californian flair. It’s a collaborative effort by our chefs, taking comfort foods and giving them a creative makeover. We embrace fun and creativity, valuing guest feedback.


Despite opening less than a year before a pandemic, Relentless has managed to become an indispensable Eagle Rock favorite. What and who are behind your incredible success?

One of our chefs, Ray Rivera, played a pivotal role. Amid the pandemic, it was mostly him and me for over a year before expanding the team. We revamped the menu, we offered to-go service, and my dedicated bartenders pitched in. Staying open and hands-on, our customers saw our Relentless Spirit firsthand. We want to be the local bar in town that everyone feels like it’s home!

🦅 🍺 🍸 🍜
Relentless Brewing and Spirits
2133 Colorado Blvd
Los Angeles, CA 90041
relentlessbrewingandspirits.com
(323) 439-9539
Mon – Tue: 5pm-10pm
Wed – Thur: 12pm-10pm
Fri: 12pm-12am
Sat: 11am-12am
Sun: 11am-10pm

Categories
Business Local

Local Business Spotlight: Vidiots

Vidiots is finally opening this month after years of work to restore Eagle Rock’s historic Eagle Theatre! And the Vidiots video rental store opens today!

TERA took a sneak peak at the new video store, movie theater, and community space that Eagle Rock worked so hard to make happen:

With Vidiots open, there is no better time to support this amazing local theater with an annual membership. Vidiots memberships start at $100 for the entire year and include with great perks:

  • Exclusive members-only screenings
  • Access to members-only event pre-sales to ensure you don’t miss the most popular movies
  • Discounts on all regular screenings
  • Extended rentals and no late fees at the Vidiots rental store
  • Free popcorn!

It’s so exciting to have this amazing arts non-profit right here in our community. We hope you’ll join us in welcoming Vidiots to Eagle Rock by becoming an annual member:

🦅 🎥 📼
Vidiots at the Eagle Theatre
4884 Eagle Rock Blvd
Los Angeles, CA 90041
vidiotsfoundation.org

Video Store Hours:
Mon – Fri: 12pm-10pm
Sat – Sun: 11am-10pm
Sun: 10am-10pm

Categories
Local Small Business

Local Business Spotlight: Western Station Beer & Wine

Colorado Wine Co opened in 2005 as the brainchild of Jennifer and John Nugent. After Jennifer passed away in 2014, the wine bar was sold to new owners, but sadly saw decline in its upkeep and popularity. Another nine-year period has passed, and the space has once again changed hands, but thankfully remains as a local wine and beer tasting room.

New owners Brian Girgus and Ashley Berry are Eagle Rock locals that have paid homage to the Nugents’ original vision of a community-centered tasting room with a thoughtful refresh, expanded hours, and a rebrand as Western Station Beer & Wine.

Read on for an interview with Eagle Rock residents and Western Station’s new co-owner, Brian Girgus:


What is the story behind Western Station?

Well, we’ve lived in the neighborhood for a long time and we’d stop by the Colorado Wine Co, which existed in the same space, as our friend Dan worked there. It was easy to see the place was in need of some attention and was being neglected by the previous owners. We were fortunate to be able to buy it and give it the attention it needed to be a cool place again. We were well aware of the business that original owners Jennifer and John had created many years ago and we felt like we would be able to give it some of that life that it had where the owners are available and present enough to create a more vibrant place.


What made you want to open a wine bar and bottle shop in Eagle Rock?

Well, being that we’ve lived here for 10 years it wouldn’t make too much sense to try and do business in another neighborhood. I own and operate The New California Barbershop in Echo Park and it’s hard enough to drive four miles down the 2…… haha. An old wise man told me a long time ago that it was very important to work where you live. Especially true in LA.


How do you feel that Western Station fits into the Eagle Rock community?

We have so many friends from the music/arts/film community that we’ve been part of over the years that live around Eagle Rock and Highland Park, La Canada, Glassell Park etc. It’s a natural position for us to offer them all a place to stop in and take it easy for a little while.


After an extended cold and rainy season, what are some of Western Station favorites to enjoy as we move into the Summer?

Chilled wines and cold beers, no doubt about it! I like ice cold beer year round, but the Craftsman1903 Lager or a nice Sauvignon Blanc on a warm sunny day is beautiful thing!

🦅 🍺 🍷
Western Station Beer & Wine
2305 Colorado Blvd
Los Angeles, CA 90041
westernstationbeerandwine.com
(323) 274-4801
Sun – Thurs: 1pm-10pm
Fri + Sat: 1pm-12am

Categories
Local Small Business

Local Business Spotlight: Haley Solar

Haley Solar’s eponymous brand of unique and environmentally friendly fashion is all designed, sourced, cut, and sewn within a five mile radius of Eagle Rock. The designs can be found, along with a curated selection of women-owned, sustainably made, and vegan or locally crafted brands, at her charming shop on Eagle Rock Boulevard.

Haley shares her design and business expertise to help others develop their own clothing designs through a series of design and sewing workshops at her retail shop.

Read on for an interview with Eagle Rock’s own fashion icon, Haley Solar, about the workshops, her store, and her love for Eagle Rock:


What is the story behind your career in fashion? How did you come to open up a shop in Eagle Rock?

I have been sewing my entire life. I made all the costumes for my high schools theater and dance teams and headed straight to design school at 18. I started as a design assistant for a contemporary label in LA and pivoted to the retail world as a buyer and store director for mid size boutiques. I spent about 6 years at Anthropologie before leaving to start my own label in 2011. After spending most my time in factories or at trade shows I was really struggling and took some time off, took a serving job while I planned my next step and decided I missed the customer interaction and wanted to be part of a community so I decided to merge my two careers… fashion design and retail, and to open a store in my neighborhood, Eagle Rock, in 2016. I opened my shop with a little cash I had saved and a $2,000 loan from a friend. I kept my waitressing job for a year, working 15 hour days until I had established a customer base. I moved to a larger space a few blocks down Eagle Rock Boulevard in 2019 next to Muddy Paw coffee and opened our second store in Silver Lake in 2020 (I know!).


What led you to start offering fashion courses? What are your goals for the program?

I started sewing at 6 years old and I’m still mastering my craft. I learn new skills every day, it’s a very skilled and challenging job. I wanted to start offering classes to educate people in my community on how apparel is made. Garment work is something our society has really lost respect for with so much fast fashion flooding into our closets and instead of being depressed and feeling that my craft is being devalued I thought I’d do something about it and show people one by one how challenging and rewarding this work is.


What is the process to develop designs from concept to a wearable line?

Lol that’s a long process. It’s like building a house, you need the idea, materials the blueprints the execution the details. We teach all of those things, from sourcing to pattern making, cutting, sewing, fitting scaling production and getting your collection to market. We offer an intensive package that can crash course a semester at a fashion school in a weeks time and consulting for fashion businesses. I have 34 years of knowledge and I love sharing it.


Who are these courses for and how can interested people apply?

Our courses are taught by working fashion designers and are designed to teach beginners who are looking for a fun hobby all the way to people who are trying to launch their own line. Classes are by appointment and can be booked online here: https://haleysolar.com/collections/courses

🦅 🪡 👗
Haley Solar
4606 Eagle Rock Blvd
Los Angeles, CA 90041
(323) 381-5502
haleysolar.com
Mon – Thur: 10am-7pm
Fri: 11am-8pm
Sat: 10am-8pm
Sun: 10am-7pm

Categories
Local Small Business

Local Business Spotlight: Talon Tap & Wine

A man holding a wine bottle in front of a row of beer cans

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For February 2023, we are highlighting Talon Tap & Wine, Eagle Rock’s spectacular craft beer taproom and wine shop.

Below is an interview with Talon’s co-owner and wine expert, Tom Anderson:


What is the story behind Talon? How did you come to focus on craft beer and why did you land in Eagle Rock?

My wife, Nicki, and I bought Talon Tap & Wine a little over three years ago. Years of living and working in the Pasadena area led me to develop many wonderful relationships in the restaurant/wine world. When the opportunity to purchase Talon Tap & Wine, formerly named Craft Beer Cellar, presented itself, we were thrilled to embark on this adventure.

We concentrate on loading our shelves solely with smaller, specialty microbrews and avoid the mass production beers. By encouraging our guests to snap off single cans, they can choose, taste & experience a much larger variety. Of course, we a have terrific staff, who can steer you through the constantly changing choices in our bottle shop. Ben & Joe are very “beer savvy” and will help guide one through our weekly new arrivals. Our tap room draft beer selections also change frequently.

My real expertise is rooted closer to the wine world. There is a tremendous similarity to the early days of boutique California wineries and currently microbreweries that are opening. The explosion of so many local craft breweries, we expanded both beer & wine offerings to satisfy more guests.


What are some of Talon’s favorite breweries that you regularly feature in the shop or at the bar?

We love local breweries and of course Eagle Rock Brewery, Ogopogo from San Gabriel & Paperback in Glendale are all featured. Other huge fan favorites are Radiant Brewing from Orange County, Harland Brewing in San Diego, as well as Enegren & MadeWest from Ventura.


How do you see Talon fitting in the Eagle Rock community?

We’re excited to offer a casual place for everyone to taste exceptional craft beers & boutique wines in our Taproom and Patio. Sports has always been a passion of ours and the addition of multiple TVs gives our fans a place to enjoy baseball, football, hockey, golf and soccer. Our spacious, shaded outdoor patio is a great spot to host birthdays, showers or graduation celebrations.

🦅 🍺 🍷

Talon Tap & Wine
1353 Colorado Blvd
Los Angeles, CA 90041
(323) 274-4369
talontap.com
Sun – Mon: 11am-8:30pm
Tue – Thur: 11am-9:30pm
Fri – Sat: 11am-10pm

Categories
Local Small Business

Local Business Spotlight: Milkfarm + Parchment Paper

The Milkfarm team (left to right): Andrew (Cheese Buyer), Sam (Beverage Buyer), Kelly, Mike, Davey, Alyssa (General Manager), Devra (Lead Trainer)

The Milkfarm team (left to right): Andrew (Cheese Buyer), Sam (Beverage Buyer), Kelly, Mike, Davey, Alyssa (General Manager), Devra (Lead Trainer)

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For December 2022, we are highlighting Milkfarm and it’s brand new sibling store on Eagle Rock Boulevard, Parchment Paper.

Below is an interview with owner, Leah Park Fierro, and Milkfarm’s general manager, Alyssa Trulson:


What is the story behind Milkfarm? What made Leah want to open a cheese shop in Eagle Rock?

Alyssa: Leah started her career as a pastry chef. After years of baking and working in kitchens, she decided to quit her job, sell everything she owned, and travel the world for a year. During her travels, she visited many European cheese shops (and ate a LOT of cheesy goodies, of course!). Leah returned to LA, and after googling “cheese shops near me”, she found her way to the Cheese Store of Silverlake. One year turned into six; during those six years, Leah dove headfirst into all things cheese, wine, & business. She’d always wanted to own her own business, and a cheese shop seemed like the most natural and exciting avenue! We at Milkfarm focus on American artisanal cheeses and locally made goods (only products that are meant to go with cheese), which is all part of the original vision. Leah wanted to create a neighborhood shop within a smaller community, which led her to Eagle Rock!


How did you come up with the concept of Parchment Paper after Milkfarm? Had you always planned to branch out and do something different?

Leah: Parchment Paper is a concept that we’ve been talking about at Milkfarm for quite some time. A place where you can buy 100% culinary-inspired greeting cards, trinkets, washi tape, kitchen wares, homegoods, and sundries. At Milkfarm, we started with a little cheese-centric greeting card shelf and it slowly morphed over to an entire table full of salami bandanas, cheese plates with mice on them, and a wonderful collaboration with Mister Parmesan to make custom caps and totes with words like “Gouda”, “Ham”, and “Butter”. Over the past 8 years, we’d constantly joke by saying “When we open Parchment Paper, this is going inside…”

Here we are today, finally open!

A holiday display inside a retail shop

Parchment Paper is sure to be a invaluable source for holiday shopping and gift wrapping. What are some of your Milkfarm favorites for holiday gatherings and gifts?

Alyssa: Oh man, where do I begin?! We have so many gift-able items here. I think our Boska Fondue Pots make an excellent gift (plus a few hunks of cheese, of course), as they’re perfect for entertaining or for a solo night in. We have a foolproof recipe here at the shop, so be sure to ask us! As for entertaining, we are cheese board building machines these days. We can typically customize a cheese board to your and your guests’ preferences (except for our specific holiday boards). We ask for 24 hour notice for board orders, which gives us ample time to make it beautiful and flawless (we’re perfectionists over here!).


The pandemic has been so tough for local businesses and yet you have not only kept Milkfarm going but also found time and energy to open Parchment Paper. What is your secret?

Leah: The secret is a strong team of dedicated Cheesemongers who believe in the products and the service we offer. There’s no way Milkfarm would have survived without my core crew who have been with me 2-8 years. The pandemic was extremely hard and stressful for my team mentally, physically and emotionally. We would work 10+ hour days, then jump in our cars and deliver phone orders all around town. Alyssa’s watch clocked us at walking 10 miles in the shop, running between the phone, behind the counter, and out to cars for curbside delivery. We washed our hands SO MUCH, that the water damage around our hand sink literally took the hinges of our cabinet door right off! The 1st year of the pandemic was the hardest I (personally) have ever worked in my life, but failing was not an option. I’m extremely proud of what we were able to accomplish and grateful for the team who stuck it out in order for us to be here today. I feel like Milkfarm is stronger and more organized than ever for surviving these past couple of years.

As far as the time and energy to open Parchment Paper? I’m writing this at 11pm on a Sunday night. My days are 20 hours long and I’m surviving on caffeine. HA! Again, the only reason I am able to open Parchment Paper is because my SUPER DUPER AMAZING TEAM is running Milkfarm. The transition and implementation for me to step away from Milkfarm took about a year, but we are here now and I’m thrilled to open another business in the neighborhood that I live in.

🧀 🍷 🦅

Milkfarm
2106 Colorado Blvd
Los Angeles, CA 90041
(323) 892-1068
milkfarmla.com
Tue – Sat: 11am-7pm
Sun: 11am-5pm
(check online for extra holiday hours)

🎁 👩🏻‍🍳 🦅

Parchment Paper
5054 1/2 Eagle Rock Blvd
Los Angeles, CA 90041
(323) 607-1007
parchmentpaperla.com
Tue – Sat: 11am-6pm
Sun: 11am-5pm

Categories
Local Small Business

Local Business Spotlight: Feverfew

A woman with red hair and bangs

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For October 2022, we are highlighting Feverfew, a relatively new Low-Toxic and community-centered hair salon located in a brightly colored building across the street from Eagle Rock Plaza. Owners Lauren and Danny Chaidez are lifelong Southern California residents who met while each were in bands that played shows in former NELA venues, including Mr. T’s Bowl and All Star Lanes.

Below is an interview with Feverfew co-owner, Danny Chaidez:


What is the story behind Feverfew and what made you want to open a hair salon in Eagle Rock?

We ran a pretty successful salon, Stag Hair Parlor, on Melrose Ave for 10 years. We have been long time residents of NELA and during the shifts of 2020 we just couldn’t see ourselves commuting across town any longer. We wanted to be a part of the community we live in. We found our location and decided we would do the rebrand we had been planning for years and take a big risk and start fresh. Feverfew is a flower but it also has some wonderful medicinal properties and can be used to treat migraine headaches and infertility, two things Lauren had struggled with for years. Shortly after opening the salon and closing our first location we were able to conceive our first child.

What do you like best about doing hair?

Human connection. The energy and conversation you have with another person can’t be replaced with technology. Our clients are like family. It’s such an honor to share space with them. Hair is such an incredible medium. Its wearable art. It’s personal.

Could you talk a little about your community giving program and why that is a part of your business?

We are very aware of the backlash communities can have towards new businesses opening and changing the neighborhood. It’s important to us as locals that our community feels we are necessary and want to support our small business and watch us grow. Giving back to local organizations has allowed us to connect with our neighbors on a new level. We feel you have to give to receive and decided it would be a mandatory quarterly contribution moving forward. We also feel that people do like to vote with their dollars and we’d like them to know that aside from keeping our low toxic salon open, they are also helping to donate to causes in need. Our hope its that the community can feel great about who we are and the overall culture of our business.

What is the most memorable haircut that you’ve given?

Lauren has been a hairstylist for nearly 2 decades- that’s a lot of hair! The most recent memorable cut was the first cut she did at Feverfew in late September 2020 for a long time client who was pregnant with her first child. Lauren wanted to make sure she got a big cut before the baby was born and brought in the client before the salon was finished. That motherly energy must have lingered cause exactly one year later Lauren was very pregnant. Our son is just one year and a couple days younger than this client’s son.

 

🦅 🌼 ✂️

Feverfew
2775 W Broadway
Los Angeles, CA 90041
www.feverfewhair.com
Tues: 9am-6pm
Thur: 10am-8pm
Fri – Sat: 10am-6pm

Categories
Local Small Business

Local Business Spotlight: Max City BBQ

Three women smiling inside a restaurant

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For September 2022, we are highlighting Max City BBQ, Eagle Rock’s mouth-watering barbecue joint on Eagle Rock Boulevard.

Below is an interview with Max City’s co-owner, Melanie Blair:


What is the story behind Max City? What made you want to open a barbecue spot in Eagle Rock?

We started making BBQ in our back yard in 2008. By 2010 we had our first “real” customer and created a catering business. People were trending away from extravagant, costly parties and weddings, and they saw Max City BBQ as the perfect alternative. BBQ is inherently casual, and a wedding or other event catered by Max City BBQ is simply a better value than a sit-down, coursed, formal affair (if you’re OK with a more casual vibe, of course!).

Our business grew so quickly that we were turning down more jobs than we could accept, due to lack of space, staff and resources. We started construction on the brick & mortar restaurant in Eagle Rock in 2013 opened our doors to the public in 2014. I live just a few minutes away from Max City BBQ and wanted to be part of our community in a more meaningful way. We love being a neighborhood spot for locals and a destination BBQ restaurant for aficionados from all over the country.


What are some must-try menu items for someone who has never visited Max City before?

Brisket. Slow smoked for 16 hours, it is our #1 menu item and we do sell out! Also, our Mac & Cheese is amazing! We’ve been featured in Time Out LA’s best Mac & Cheese multiple times.


How do you feel that Max City fits into the Eagle Rock community?

It has always been our dream to feed people. Jason [Max City co-owner and chef] thrives in the kitchen and I’m happiest when serving a big meal to a crowded table. We love being able to do that for the entire community. Max City is a great place for a casual dinner. It’s super easy to drop in and quickly grab a family meal on your way home from work. We love when there’s a line of folks sitting at our long bar, watching the Dodgers play over fresh smoked ribs and craft beers.  


The pandemic has caused so much strain on local restaurants over the past 2+ years. How have you weathered the storm thus far and what are you optimistic about for the future?

The pandemic and its aftermath have been BRUTAL on small businesses, especially restaurants. We’ve had to completely change our business model several times over in the past 2 years. We went from a busy dine-in restaurant with weekly catering events to pick-ups and deliveries only. We expanded our patio space and re-opened to a hesitant public at ½ capacity. And now that we’re finally back to “normal” capacity, the increased cost of food has hit everyone hard. We’ve thrived and expanded in difficult times before. We’re still here. We’re still persevering. And I hope that the value we bring – both with our food and the intrinsic “good fun” nature of BBQ – shines through!

🦅 🍖 🔥 ♨️
Max City BBQ
4729 N Eagle Rock Blvd
Los Angeles, CA 90041
(323) 254-4225
www.maxcitybbq.com
Sun, Tues – Thurs: 11:30am-9pm
Fri & Sat: 11:30am-10pm
Closed Mondays

Categories
Local Small Business

Local Business Spotlight: Four Cafe + Penny Oven

A man and a woman smiling next to a bouquet of flowers

Above: Corey and Michelle Wilton

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For July 2022, we are spotlighting the dual Colorado Boulevard restaurants of Michelle and Corey Wilton, Four Cafe & Penny Oven. The two restaurants serve as an anchor for Downtown Eagle Rock and a beacon for delicious, healthy food within Northeast Los Angeles.

Below is an interview with chef and co-owner, Michelle Wilton:


What is the story behind Four Cafe and what brought you to Eagle Rock?

Four Cafe was created as a passion from cooking from my garden. We live in the area and always craved a salad and soup after a long hike and had hard a time time finding anything like that in the area at the time we opened. Let alone somewhere that focused on local and seasonal produce


How did you come up with the concept for Penny Oven after Four Cafe? Had you always planned to branch out and do something different?

My background is pastry. I’ve always dreamed of having a place that emphasized baked goods. I then got enamored with making bread with sourdough starter and thus incorporating this into Penny Oven’s opening concept. We didn’t know we would want another restaurant after Four Cafe, but when the option presented itself, we thought the area needed a good bakery and breakfast place. Breakfast is also my favorite meal to cook!


How do you feel Four Cafe and Penny Oven fit into the Eagle Rock community, both in terms of what the neighborhood wants and needs?

I feel as though both places really fit into the community because they are both family friendly and casual but offer high quality food. Everything at both places are made from scratch, we don’t have a microwave and sustainability is important to us. I think the Eagle Rock community appreciates this about both places.


What is your favorite dish at each restaurant?

My favorite dish from Four Cafe is the red curry kabocha squash soup. It’s my late mother’s recipe and it makes me so happy to share it with the community. From Penny Oven that’s a hard one but I would have to say the Shakshuka which is prepared in our wood fire oven and served with our fresh organic sourdough bread.


The pandemic has caused so much strain on local restaurants. How have you managed thus far and what are you optimistic about for the future?

It’s definitely been tricky to weather this storm. I think pivoting early in the pandemic into offering groceries really saved both places. We have such an amazing team working with us, it really made me proud of everyone to jump in and completely pivot into new job titles just to keep the restaurant to survive. I am optimistic that shall another curve ball be thrown at us, we have a solid foundation in our team we will be able to take it on!

🦅 🥞 🥗 🥪 🥣

Four Cafe
2122 Colorado Blvd
Los Angeles, CA 90041
www.fourcafe.net
(323) 550-1988
Daily: 11am-8pm

Penny Oven
2131 Colorado Blvd
Los Angeles, CA 90041 www.pennyoven.com
(323) 739-0091
Daily: 7am-3pm

Categories
Local Small Business

Local Business Spotlight: READ Books

A dog sitting in front of a book by Anthony Bourdain

Above: Florence of READ Books looks for reaction to a book recommendation

TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For June, we are spotlighting READ Books, Eagle Rock’s charming local bookshop, which hosts a wonderful range of reasonably priced used books.

Below is an interview with co-owner, Jeremy Kaplan:


What is the story behind READ Books?

Jeremy Kaplan and Debbie Schiffiler met in 1994 at Book Soup in West Hollywood, where they were both employed as glorified booksellers. They got married. Jeremy became a school teacher. Debbie became a librarian. After a decade of this nonsense, with the additional responsibility of two sons (Donald & Steven), the couple made a pact to never again hold another job. Bosses are bad news. February of 2007, using the book collection we’d been accumulating over a lifetime, we opened READ Books on Eagle Rock Boulevard. We were joined in 2012 by Florence, a dog, who fills multiple roles (greeter, security, belly scratchee, and Queen of Social Media).


What is one of your favorite books to handsell (the bookshop art of thoughtful recommendation) to customers?

Two categories:
1. Important works that shape world views:
    – If This Is A Man by Primo Levi
    – Bury My Heart at Wounded Knee by Dee Brown
    – The Warmth of Other Suns by Isabel Wilkerson
    – Amusing Ourselves to Death by Neil Postman
2. Neglected titles/authors
    – Fat City by Leonard Gardner
    – Deptford Trilogy by Robertson Davies
    – Housekeeping by Marilyne Robinson
    – Angle of Repose by Wallace Stegner


What kind of customer question or recommendation request makes you really excited?

It’s great whenever a person who loves literature engages us in conversation, be it about a book they found in the store, or one they read and wanted to tell us about. Makes me feel like a bartender interacting with interesting, articulate drunks. Even better when the metaphorical drunk is a little kid or an almost adult. Gotta get ‘um hooked on lit while they’re young!


What are your favorite books set in/about Eagle Rock or Los Angeles?

For a historical perspective of Los Angeles, the best book is Carey McWilliams’ Southern California: An Island on the Land.

The best L.A. fiction book, we believe, is Nathaniel West’s Day of the Locust. Interestingly, one of the scenes in the movie adaptation was shot in an Eagle Rock garage.

We’ve encountered very few books that are based in Eagle Rock. For historical purposes, you’ve got Eric Warren’s Pioneers of Eagle Rock. Local author P.R. August wrote an entertaining novel called Eagle Rock Heat, featuring a brief cameo by our very own Florence, a dog. [pictured above]
 

 

🦅 📚
READ Books
4972 N Eagle Rock Blvd, Los Angeles, CA 90041
@readbookseaglerock / (323) 259-9068
Monday-Thursday 11am-6pm
Friday-Saturday 11am-7pm
Sunday 11am-5pm