TERA is spotlighting Eagle Rock small businesses to support our neighborhood’s recovery from the pandemic. For October 2022, we are highlighting Feverfew, a relatively new Low-Toxic and community-centered hair salon located in a brightly colored building across the street from Eagle Rock Plaza. Owners Lauren and Danny Chaidez are lifelong Southern California residents who met while each were in bands that played shows in former NELA venues, including Mr. T’s Bowl and All Star Lanes.
Below is an interview with Feverfew co-owner, Danny Chaidez:
What is the story behind Feverfew and what made you want to open a hair salon in Eagle Rock?
We ran a pretty successful salon, Stag Hair Parlor, on Melrose Ave for 10 years. We have been long time residents of NELA and during the shifts of 2020 we just couldn’t see ourselves commuting across town any longer. We wanted to be a part of the community we live in. We found our location and decided we would do the rebrand we had been planning for years and take a big risk and start fresh. Feverfew is a flower but it also has some wonderful medicinal properties and can be used to treat migraine headaches and infertility, two things Lauren had struggled with for years. Shortly after opening the salon and closing our first location we were able to conceive our first child.
What do you like best about doing hair?
Human connection. The energy and conversation you have with another person can’t be replaced with technology. Our clients are like family. It’s such an honor to share space with them. Hair is such an incredible medium. Its wearable art. It’s personal.
Could you talk a little about your community giving program and why that is a part of your business?
We are very aware of the backlash communities can have towards new businesses opening and changing the neighborhood. It’s important to us as locals that our community feels we are necessary and want to support our small business and watch us grow. Giving back to local organizations has allowed us to connect with our neighbors on a new level. We feel you have to give to receive and decided it would be a mandatory quarterly contribution moving forward. We also feel that people do like to vote with their dollars and we’d like them to know that aside from keeping our low toxic salon open, they are also helping to donate to causes in need. Our hope its that the community can feel great about who we are and the overall culture of our business.
What is the most memorable haircut that you’ve given?
Lauren has been a hairstylist for nearly 2 decades- that’s a lot of hair! The most recent memorable cut was the first cut she did at Feverfew in late September 2020 for a long time client who was pregnant with her first child. Lauren wanted to make sure she got a big cut before the baby was born and brought in the client before the salon was finished. That motherly energy must have lingered cause exactly one year later Lauren was very pregnant. Our son is just one year and a couple days younger than this client’s son.
🦅 🌼 ✂️
Feverfew
2775 W Broadway
Los Angeles, CA 90041
www.feverfewhair.com
Tues: 9am-6pm
Thur: 10am-8pm
Fri – Sat: 10am-6pm